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Do Get Subscribers to Whitelist You. Client-side whitelisting (where subscribers add your address to their Address Book or Safe Senders list) helps ensure that your messages don't end up getting dropped into the "Spam" folder by recipients' email programs.
AWeber.com
Email Deliverability Guide: Do's, Don'ts and How to Reach the Inbox
More email delivered. More clicks. More ROI.
The easiest way to ensure your email is delivered to the inbox, and not lost in spam folders, is to get subscribers to add you to their Address Book or Contacts. The fancy term for this is "whitelisting".
When they add you, your email makes it to their inbox, it's read and clicked on, and you enjoy more traffic, sales and profits. So why not make it effortless for your subscribers to whitelist you so your email isn't mistaken for spam?
WhitelistNow makes it super quick and easy to get whitelisted
- Subscribers can now add you to their Address Book or Contacts in just 3 clicks using the Whitelist Wizard™. No need for them to leave your website and go to their email service, or open up their email client. They can stay on your site and whitelist you quickly and easily in seconds.
- Step-by-step video and text instructions for popular email services and clients show subscribers how to whitelist you.
- A quick video explains to subscribers why it's important to whitelist you and what to do if they find your email in their spam folder. You can also upload your own video or audio message and use it to ask subscribers to whitelist you (tip: offer a free gift incentive for adding you) or to check their inbox for your opt-in confirmation email, or both.
WhitelistNow is simple, fast and easy to use. For you and your subscribers.
Next: Whitelisting doesn't get easier than this

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Subscriber selects their email service
Signs in to their email account safely and securely
Saves you in their Contacts and logs out. You're whitelisted!
Whitelisting doesn't get easier than this
The Whitelist Wizard™ makes it a breeze for subscribers to add you to their Address Book or Contacts.
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The current way to get subscribers to whitelist you in Yahoo! Mail is to give them a set of instructions like this:
Step 1: Sign in to your Yahoo! Mail account.
Step 2: In Yahoo! Mail, click the Contacts link in the left pane.
Step 3: Click the Add Contact button to the right of the search box.
Step 4: Enter our name or a nickname.
Step 5: Enter our email address in the email field.
Step 6: Click the Save button.
Then they've got to go through the hassle of opening a new browser window and leaving your website, logging in at their email service's website and following the instructions to complete the process. That's a lot of hoops to make subscribers jump through.
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Here’s how simple it is using the Whitelist Wizard™
Step 1: Sign in to your Yahoo! Mail account
It's safe and secure for subscribers to sign in to their email account using the Whitelist Wizard™. Login details are submitted securely and not stored.
Step 2: Click the 'Save & Logout' button
Once logged in, your name and email address are automatically filled out in the Contacts form so no typing is required and no risk of misspellings.
And that’s it! Your subscribers have whitelisted you in 2 easy steps whilst still on your website. Quick and hassle-free.
Next: Step-by-step whitelisting videos on your website

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Whitelist instructions for popular email services and clients
Step-by-step videos show exactly how to whitelist you
Step-by-step video takes the guesswork out of how to whitelist you
Nothing makes a task easier to do than being shown how to do it step-by-step.
With WhitelistNow on your website, subscribers can now watch short, professional videos on how to add you to their Address Book, Contacts or Safe Senders list for popular email services and clients. There are also text instructions.
So no matter how your subscribers learn best, everyone is catered for since you can now offer them video, audio and text instructions.
Next: Adding WhitelistNow to your website is a breeze

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Simply enter some basic details and customize your widget
Manage WhitelistNow from your account dashboard
Adding WhitelistNow to your website is a breeze
In the time it takes to make a cup of coffee, you can have WhitelistNow up and running on your website. That's how quickly you can start improving results from your list building and email marketing.
Adding WhitelistNow to your website couldn't be more simple because there's nothing to download and install, and no confusing scripts to mess around with.
Simply log in to your WhitelistNow account and set up a widget by entering some basic details, such as the email address you want subscribers to whitelist, and select options to customize it. Then copy and paste one line of code to your website and it's up and running. That's all there is to it.
You can manage everything from within your WhitelistNow account and any changes you make are reflected immediately on your website. So there's no need to mess around with your website's HTML.
As more features, videos and instructions are added and updated, they automatically appear on your website so you will always be using the latest version. We take care of the work of keeping WhitelistNow up to date so you don't have to.
Next: More features

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More features... and more coming soon
All the following additional features, plus new ones coming soon, are included when you sign up as a Charter member during our launch period:
- Use on an unlimited number of your own websites.
- Use for an unlimited number of your own email addresses.
- 'Copy to clipboard' button so email address is not misspelled.
- The video or audio message can be set to autoplay.
- Upload an image to be shown before the video or audio plays.
- Hosting for your video, audio and image files.
- View whitelisting stats in your account.
We've got more features coming soon. Some we can tell you about now, such as more email services for the Whitelist Wizard™ and more whitelisting videos. We're keeping other new features a secret for the moment, but we know you're going to find them very useful.
We're working hard on making WhitelistNow the ultimate whitelisting tool so you can enjoy more profitable results from your list building and email marketing.
Next: Launch Celebration Offer
Why use WhitelistNow?
Here are some benefits of using WhitelistNow to make sure your email is delivered to the inbox and not lost in spam folders:
List building
New subscribers receive your confirmation email and click the verification link so you can send what they opted in for.
Email marketing
Subscribers receive your newsletter, announcements and offers.
After-sales
Customers receive order confirmations, receipts and follow-up backend offers.
Customer support
Customers receive answers to enquiries, support requests and notification of helpdesk ticket updates.
Blogs
Subscribers receive announcements of new blog posts.
Memberships and subscriptions
New members receive confirmation of their new account and login details, news and announcements.
Affiliate program
New affiliates receive marketing materials and guidance to start promoting your product or service.

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Launch Celebration Offer!
WhitelistNow is a new service and will be offered via monthly and annual subscriptions.
In celebration of our launch, we're holding a special offer for a limited time – sign up as a Charter member for an annual subscription of only $97. This is a saving of at least $118 per year.
As a Charter member, just $8.08 per month is all you ever pay for as long as you continue using WhitelistNow, even when we add more features available only in our more expensive subscription plans. Take advantage of this special discounted price – it won’t be available for long.
So take WhitelistNow for a test drive and see for yourself how easy it is for you and your subscribers to use. More importantly, add it to your website today and start enjoying better results from your list building and email marketing.
Next: Start your risk-free WhitelistNow subscription
Try it risk-free with our 60-Day Money Back Guarantee
You have absolutely nothing to lose when you sign up now. Just add WhitelistNow to your website and let it start increasing results from your list building and email marketing.
If you don't feel WhitelistNow has brought you real value, you can cancel any time during the first 60 days of your subscription and we'll return every penny you paid – no questions asked and no hoops to jump through.
Whenever people add your e-mail sending address to their address books or contact lists, they're telling their ISPs, "I want this person's e-mail messages". ISPs want to deliver only the e-mail their customers say they want to receive, so they check those personal whitelists when deciding whether to deliver, block or direct to the spam folder your e-mail.
Stefan Pollard
Senior Strategic Consultant, Responsys.com